_ We all know the importance of social media and how it became a necessary part of our life. Almost all companies or individuals need to use at least one social media platform to promote their services and products because it’s the most powerful way to engage with people everywhere in the world. The growth of social media has created so many jobs and Specialties within this field. And nowadays, you need to be certified to do certain jobs in social media. You need to be an expert in the field itself.
I know nowadays almost all of us know how to use social media but also a lot don’t know what happens behind the scenes that contribute to the success of the channels or accounts. And because not everybody has the knowledge or the time to do everything themselves when it comes to using social media to grow, that’s why companies or individuals need specialists in social media to get things done for them and help them grow and make more sales of their services or products.
So, if you are interested in having a job in this field, here you can find some of the jobs that are famous in this field, and you can do remotely and you get paid a high salary because a big part of a company’s or individual’s sales or success depends on you. Now, let’s mention that you can work for one company or individual or more, depending on how much you can handle and how big the accounts you’re working on are.
_ P.S. All salaries mentioned are according to Glassdoor.com.
1- SOCIAL MEDIA MANAGER:
Social media managers manage companies’ or individuals’ social media accounts. They understand the goal of the companies or individuals they’re working for, and then they create a strategy or a plan to reach that goal. So they are responsible for making decisions needed to execute the strategy to reach the goal. They care about all the details that are happening behind the scenes to help produce content and evaluate its performance on social media platforms. They help with content creation, do research, suggest ideas(brainstorming), write scripts or captions, schedule posts on different platforms, engage with customers or followers, do hashtags, send regular reports to the company or business owner, learn trends, and always should be up to date to the new features on social media, and they must know the different algorithm for each platform to decide which strategy to implement and where. They also coordinate with other team members if they exist to produce the final content.
Sometimes social media managers offer to do everything for the company, sometimes they do certain tasks and hire other specialists to help do other things, Depending on how experienced they are and how much time they can dedicate, or how big the companies or the accounts are.
Average annual salary: $49,000/year
Skills: Advanced knowledge of all social media platforms and SEO tools, management, writing, editing, content strategy, and analytics reporting.
2- SOCIAL MEDIA CONSULTANT:
They offer consultations to help business owners start on social media platforms and decide which platform to focus on that works better for their product or service, and which strategy works better for them. Their job is to improve clients’ social media presence and give advice about what to implement to grow more on social media and increase brand awareness and sales. They also coordinate with and oversee other team members’ work to make sure everything is going the right way. they recommend ideas for clients to help them get better results by identifying what the company is doing wrong and how to improve their performance on social media.
They advise on how to build an audience and how to engage with them and get them to like, share, and click to grow the company’s business. They give answers to companies’ or individuals’ questions and solve their problems. They don’t have to do the work for them but they tell them how to do things themselves, which tools to use, and how. They monitor social media platforms’ performance and fix what needs to be fixed and that’s why they should understand different areas when it comes to creating content, like Research, writing, editing, graphics, paid advertising campaigns, analyzing audience behavior to be able to make improvements to create more engagement with the audience which will lead to increasing the sales of a company. And they should understand every feature of the platforms their clients want to use. They can master one social media platform or more.
Social media consultants can specialize in one niche or more. Because there are so many areas in the social media field. And so you can consult on the areas you know.
Average annual salary: $48,000/year
Skills: Social and content strategy, Knowledge of all social media platforms, knowledge of social media listening tools, Project management, Communication, Data analysis, creativity, strategic planning, Marketing, learning trends.
3- SOCIAL MEDIA ANALYST:
The social media analyst’s job is to collect data on the different social media platforms that the company uses. Collecting data is so important to help the company understand the audience and their behavior to be able to create a strategy to promote their product or service and increase sales. They give recommendations about what’s working and what’s not, and which strategy works better, which platform works better for the company to help the company reach its goal. Social media analysts gather information about the performance of the posts on social media platforms about the audience engagement, how many views, likes, shares, and clicks they got So that they can help business owners improve their presence on social media and change or modify their strategy to get better results. And also marketers rely on that information to create a marketing plan to generate more sales. So they help the manager, marketer, videographer, kind of all the team to develop a better strategy that works better and gains more engagement, and make decisions according to the data they gather.
Average annual salary: $52,000/year.
Skills: Knowledge of social media platforms, knowing trends and audiences, analytical ability, engagement knowledge, SEO, and knowledge of marketing and analytics tools.
4- SOCIAL MEDIA MARKETER:
Social media marketers manage the marketing strategy for the clients on different social media platforms. A lot of people are confused between social media managers and marketers. Because the tasks that managers do contribute to marketing the business and building brand awareness. Managers focus more on the identity, showing the image of the brand, and caring about all the details related to content creation. While Marketers focus more on the marketing strategy. They focus on creating content for a target audience, they create campaigns and paid advertising for the purpose of making more sales, generating more leads for the business, reaching new customers, increasing followers, whatever the goal of the company or individual is.
Social media marketers and analysts work together because marketers rely on analytics to be able to create a strategy that helps reach the company’s or individual’s goal. They also give recommendations to the business owner to create more engaging content that gets people to buy.
Average annual salary: $46,000/year.
Skills: Marketing, communication, knowledge of social media platforms, analytical skills, Knowledge of using marketing and social media tools.
5- SOCIAL MEDIA ASSISTANT:
Social media assistants help the individual or company with content creation. They don’t make decisions themselves about what should be done to improve the presence on social media of the company or the individual they’re working for, they only do what they are told to do to help the company or the individual produce content. Some individuals outsource some of the tasks they normally do to get more free time because posting on social media needs a lot of time and work. So they help with the work that’s done behind the scenes, like video editing, thumbnails, posting, writing captions, or maybe script writing.
Now, as an assistant, you can tell the individual or the company you’re working for about which duties you can do. You can choose to do the things you have knowledge of.
Now, the difference between the social media manager and assistant is that managers manage accounts and make decisions to help improve the company’s presence on social media, and so they need advanced knowledge on social media, while assistants help with the tasks and do what they’re told to do.
Average annual salary: $35,000/year.
Skills: Brainstorming and doing research, editing. calendar management, booking hotels, flights, events, analytics reporting.
6- SOCIAL MEDIA COMMUNITY MANAGER:
They’re responsible for growing a community and increasing engagements by getting people to like, share, and click. They manage communities on different social media platforms to build brand awareness. They engage with the online community, listen to their feedback and suggestions to make improvements to the product or service, respond to comments and build trust between the company or individual and the audience. They need to make followers feel connected to the company or the individual. The building of that relationship will make the audience trust and buy the company’s services or products. Because in every business customers are important, that’s why building a healthy and trustful relationship with them will help with the success of the company.
The number of followers doesn’t really matter if there’s no engagement. Because in the end if you want to sell your product or service, you want people to like, click and buy, comment, give recommendations to friends and family about your service or product for the success of your business. if you have a small but very well-engaging audience is better than having a big audience without interacting on your socials. That’s why the community manager role is so important. The one thing that matters when it comes to marketing or promoting a product and making more sales is communication and engagement.
Average annual salary: $49,000/ year.
Skills: Customer relationship management, content development, writing, knowledge of social media platforms, knowledge of social media listening tools, networking, marketing, and communication skills.
_ Now, all those specialists work together in a team because they need each other and they rely on each other’s knowledge and information to be able to do their work. They complete each other.
_ Now, I need to mention here that managers can do all the jobs themselves if they are experienced enough and have knowledge in different areas when it comes to content creation and promoting it. and that’s when they maybe work for content creators on youtube for example or Instagram. But big companies need a whole team for their brand because it takes more than one person to do the work, and they need specialists in each field.
This post may contain affiliate links, which means I may receive a commission for purchases made through my links.
